Childhood Obesity

•

Amil is the largest Healthcare company in Brazil and, in 2014, decided to embrace the cause of combating childhood obesity. Amil has always had a focus on prevention, but it had never addressed a topic like this in such a specific way.

The campaign was focused on the importance of attention to children's nutrition, conveying this message clearly and objectively to parents.

Print ads showed villains from children's stories in a playful way with the villains that lead to childhood obesity. In the text, warning data about the dangers that the condition can cause.